Work
SELECTED
WORLDS.
A diagnostic library of brand architectures and strategic narratives.
Brand Architecture2024
Inês Cosmetics
Defining a new aesthetic for inclusive clinical luxury through clean formulation and architectural brand systems.
Clinical Strategy2023
InêSKN Intelligence
Architecting a virtual-first consultation platform grounded in evidence-based clinical skin intelligence.
Community Infrastructure2024
YIP Community
Engineering the foundational architecture for the next generation of beauty founders.
Brand Architecture2023
Global Positioning
Cross-continental expansion architectures for luxury clinical brands moving between London and Riyadh.